You should do the 5 preliminary checks before starting the action phase. Doing them at the start will save you time, money, and frustration.

Just like a ships captain who go through preliminary checks before starting a
voyage, you should do the same.

You’re the captain of your business, product or career ship. That’s why you should also do the preliminary checks mentioned above. They’ll help you avoid surprises.

If you do you’ll avoid being shipwrecked,  going off-course, or being stuck up a creek without a paddle.

Now that you’ve done your checklist, and all systems are go, you can now test your idea in the real world. This is the only way to tell if the idea is good, bad, or needs adjusting.

Your idea may look good on paper and the experts may even love it. But until you test it in the real world you’ll never know how good or bad it is.

The unpredictable human factor (emotions) always invades the buying decision of people.

So, start testing your idea slowly and fully. Give your new idea the proper amount of attention and time to succeed.

After you’ve tested it you’re now ready to go to the next step. “The results phase.”

III. The Results Phase.

Now that you’ve started testing your idea, it’s time to come to the all-important “Results Phase.”

This is where we look at the results, good or bad. This is also where we learn the most. Such as did it work? Or why didn’t it work?

Let’s discuss the above points in more detail.

1. Did it surpass your expectations?

Anything that surpasses our expectations is always a pleasant surprise. And a new
idea that increases our profits is the reason we seek new ideas in the first place.

It’s also the reason why we take the time to learn, take risks, and work our tails off to start a business.

If you're fortunate to discover after all your planning and efforts, the results surpassed your expectations, congratulations. Now you must decide how you want to follow-up. For example...

A. Do you want to expand your marketing, advertising, or promotions?

B. Can you adapt the new niche idea to other areas of your business, product, or service?

C. Do you want to keep things as they are right now and avoid expanding on your new idea?

If your new niche idea is working beyond your expectations, it may have already attracted the attention of your competitors. You could be forced to expand on your idea or risk losing potential customers. Next Page